"Production of original ideas that have some value."
That’s how Gerard Puccio, chair and professor of Buffalo State’s International Center for Studies in Creativity, defined creativity during his recent interview on WHYY-FM, flagship station for National Public Radio. Puccio visited WHYY’s studios in Philadelphia when he was in the city to present a keynote speech at the American Creativity Association’s world conference on September 12 and 13.
Puccio, a long-time scholar of the development and application of creativity, has become internationally known as a leader in the field. He is tireless in his effort to convince people that creativity is an inherent human trait, and that individuals can learn to become more creative.
In a highly competitive world where technology evolves rapidly, Puccio has identified creativity as necessary for businesses to be successful. “Innovation relies on the exercise of creativity,” said Puccio. “Success in the twenty-first century—for organizations and individuals alike—depends on their ability to exercise creativity.”
Puccio’s expertise has led to the development of a video and podcast course produced by Great Courses, a TEDx talk on creativity as an essential life skill, and a New York Times article about creativity as an academic discipline.
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